Imagination is more important than knowledge (Einstein)

Photo by Karine Germain on Unsplash

We're knee deep in election coverage in New Zealand; everywhere I go there are billboards advertising political parties and leaders; all the noise is about the changes that need to happen! So buy our brand!

An aspect that is sometimes forgotten when change is mooted in any forum is the one that articulates a dynamic vision for the future.

It's always advantageous to provide a vision story, one that explains where we're going. It grabs people's imagination and let's them board the train to a worthwhile destination.

According to Paul Smith, “A vision is a picture of the future so compelling, people want to go there with you.” 

All it takes is a story that captures the emotion of the vision and connects people to what life will be like when you get there.

As Einstein knew in 1924, "Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution".

Pretty simple really, but it's a story that is not often told I find.