Goin' viral. Specifically: the urge to go viral.
I suspect it's aligned to the modern craving for celebrity status, a hunger for one's 15 minutes of fame.
So, it's a slightly twice shy goal of mine, this need for popularity, but I'm heartened by the fact that going viral is a total fluke.
Basically there is no formula for going viral. Something resonates, is shared widely and then, boom = viral.
Thinking about it, I can only see it happening on this blog or Wozza's Place. That's where the original content lies. Well those two and Goo Goo G-Joob, but I can't see my music blog hitting those freakish conditions easily.
With that and Austin Kleon's example in mind, I've started a notebook to collect my idle thoughts about potential post topics for my blogs (yes, writing about going viral is in there).
The clock is ticking; I have a year.